Their latest inspirational campaign is about leaving a beauty legacy.
Think about this: "The way a girl feels about beauty, starts with the way you feel about yours."
The idea is to write positive affirmations and messages on the post-it notes, specifically things that we as women would have liked our younger selves to hear. Then to collect these notes in the jar, and pass it on to my daughters.
I love this concept! As a mom with two daughters, it is so important to me that they know their self-worth, have good body images, self-respect, confidence and happiness.
Next week I'll share more about how I went about doing this little project.
For now, have a look at this video:
Makes one think, doesn't it!